From WARC Data: Global Ad Trends, Digital out-of-home (DOOH)

Want a way to stay up to speed on what is happening in the dynamic media marketplace? WARC Data brings you monthly reports with media analysis, media intelligence, and the latest facts and figures on the global ad market. In this edition, the focus is on digital out-of-home advertising (DOOH).

Fill out the form on the right for a report excerpt that includes key findings such as:

  • 10.1% compound annual growth rate for DOOH to 2021
  • 15% increase in mobile click through rates when used with OOH
  • 21% billboards in America are now digital
  • 37% Americans see a digital billboard at least once a week
  • 50.1% of UK OOH adspend this year is DOOH
  • 66.9% consumers are unaware that facial recognition technology can be used to measure mood

 GATnov18

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