From WARC Data: Global Ad Trends, May 2018
Want a way to stay up to speed on what is happening in the dynamic media marketplace? WARC Data brings you monthly reports with media analysis, media intelligence, and the latest facts and figures on the global ad market. In this edition, the focus is search advertising.
Fill out the form on the right for a report excerpt that includes key findings such as:
- Search is set to account for one in five dollars spent on advertising worldwide this year
- The largest four players made $101bn in 2017
- 60% of smartphone users who use voice tech at least once a week do so to search
- Other key media intelligence including the latest Facebook results providing the first evidence that younger users are leaving the social network, almost a fifth of US advertisers have fully moved programmatic buying in-house, and more...