From WARC Data: Global Ad Trends, July/August 2018

Want a way to stay up to speed on what is happening in the dynamic media marketplace? WARC Data brings you monthly reports with media analysis, media intelligence, and the latest facts and figures on the global ad market. In this edition, the focus is on online video.

Fill out the form on the right for a report excerpt that includes key findings such as:

  • 17.1% online video’s share of all daily media consumption by 2020
  • 17.5% online’s share of global video adspend this year
  • 46.7% online’s share of total daily internet consumption by 2020
  • 58.0% marketers in EMEA intending to use mobile video in their campaigns this year
  • 81.2% online video spend directed towards social platforms in the UK last year
  • 84.0% influencers’ share of YouTube views in Q1 2018

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