WARC 100

Canada's best marketing campaigns and companies 2017

Which agencies, brands, and advertisers are behind the most effective marketing in Canada?

Taken from the 2017 WARC 100, our annual ranking of the world's best campaigns and companies, you'll find:

  • Which six Canadian campaigns made the list
  • The top 10 Canadian agencies, advertisers, and brands
  • How emotion-led campaigns and the government/non-profit sector performed well this year
  • Case studies from WestJet Airlines, Tim Hortons, and more

Views on the WARC 100

“We aim to win it every year. The best proxy we have for measuring our performance is these awards.”

— Andrew Robertson, CEO, BBDO Worldwide


“To be in the WARC 100 is a thrill, an honour and a privilege.”

— Lou Aversano, CEO, Ogilvy & Mather New York

“The WARC 100 is one of the most respected metrics when it comes to awards.”

— Carter Murray, CEO, FCB 

Are you a Warc subscriber? Log-in for the full report.

Download the report