WARC 100: The world's top effectiveness campaigns and companies

The WARC 100 is an annual ranking of the world's best marketing campaigns and companies, based on performance in over 70 effectiveness and strategy competitions. The report is produced by Gunn Report, now part of WARC.

In this report, you'll not only get the top 10 lists for campaigns, agencies by type, agency networks, brands, and countries, but also expert commentary and takeaways. 

Download a summary of the report to view:

  • Three themes from the top 100 campaigns
  • Case summaries for the top 10 campaigns
  • The top 10 creative agencies, media agencies, and digital/specialist agencies
  • The top 10 agency networks and holding groups
  • The top 10 brands for effectiveness


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Read the summary of the 2018 results