Read WARC 100: Lessons from the world's top effectiveness campaigns

The WARC 100 ranking is a benchmark for commercial creativity and advertising effectiveness tracking results from over 70 effectiveness and strategy competitions around the world. (The report is produced by the Gunn Report, now part of WARC.)

This analysis report uncovers the trends behind the creative, as well as data analysis of the top performers.

Read a sample of the report to discover:

  • How strategies with PR baked in are becoming the norm
  • The dominance of video—both online and TV
  • The increasing use of partnerships in successful campaigns
  • When brand purpose is effective 
  • How brands are reworking and evolving ideas for long-term success

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Download a sample of the report