The Gunn Report

Australia and New Zealand's Best Campaigns and Companies 2018

Which agencies, brands and advertisers are behind the most effective marketing in Australia and New Zealand?

This report looks into which campaigns from Australia and New Zealand, along with the agencies behind them, have performed best over the past year.

The data is based on the Gunn Report rankings—the WARC 100, Gunn 100, and Gunn Media 100—which rank the best effectiveness, creative, and media campaigns from global award competitions annually.

Download a sample of the report to learn more about:

  • Australia and New Zealand's top 10 campaigns over the past year in effectiveness, creativity, and media
  • A case study on the 'Meet Graham' campaign from Clemenger BBDO Melbourne for Transport Accident Commission that showed just how ill-equipped our bodies are to withstand traffic accidents. The campaign ranked #1 for creativity and #1 for effectiveness. 

Meet Graham


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Download a sample of the report