From WARC Data: ROI and Media Allocation Benchmarks

What should you expect from a successful advertising campaign? How does your media allocation compare to award-winning campaigns with similar budgets?

Drawn from data in our proprietary database of 12,000+ award-winning effectiveness case studies, we've generated benchmarks for campaign ROI and media allocation by industry to arm you with the information you need to get more out of your advertising investments.

In this sample report, you'll get key insights from the benchmarks section of WARC Data, a new product in the WARC subscription that provides the latest adspend and media consumption data in a digestible format.

Interested in calculating your campaign's ROI and benchmarking it against campaigns most like yours? Get in touch at

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Download the report excerpt