2018 Effective Use of Brand Purpose Report: Lessons from the WARC Awards
This report analyses trends in brand purpose strategy, including tips for more effective purpose and lessons from the winners of the Effective Use of Brand Purpose category from the 2018 WARC Awards.
In the report sample, you'll get:
- Four trends among the winning social campaigns
- An introduction by Claudia Willvonseder, CMO at IKEA
- An essay from Jo Arden, Chief Strategy Officer at MullenLowe Group UK, on how a new style of purposeful marketing that encourages participation is proving effective
- The Grand Prix winning case study on Bodyform / Libresse's '#bloodnormal' campaign through AMV BBDO