2018 Effective Social Strategy Report: Lessons from the WARC Awards
Social's ability to connect with communities in highly unique and memorable ways continues to make it distinct in the media mix.
This report brings you four key themes that the top-performing campaigns in the Effective Social Strategy category of the 2018 WARC Awards have in common.
In the report sample, you'll get:
- Four trends among the winning social campaigns
- An executive summary of this year's award category
- An essay from Gerard Crichlow, Head of Cultural Strategy at AMV BBDO on how video helps meet the audience at eye level
- The Grand Prix winning case study on McDonald's' campaign 'Full-heart support for Gaokao' through BBDO China