With consumers becoming more cynical about traditional advertising, and ad blockers increasingly prevalent, native advertising is often mentioned by industry professionals as the ‘future of advertising’.
With that in mind, Warc and King Content surveyed more than 300 marketing and advertising professionals in 16 countries across Asia Pacific to learn more about how they are using native advertising and the opportunities and challenges the medium raises for their business. Respondents included brand owners, creative and media agencies, media owners and content experts among others.
The data revealed four key findings:
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