Explore what Warc offers on Native Advertising

Read 'Native Advertising Trend or Future'

With consumers becoming more cynical about traditional advertising, and ad blockers increasingly prevalent, native advertising is often mentioned by industry professionals as the ‘future of advertising’

With that in mind, Warc and King Content surveyed more than 300 marketing and advertising professionals in 16 countries across Asia Pacific to learn more about how they are using native advertising and the opportunities and challenges the medium raises for their business. Respondents included brand owners, creative and media agencies, media owners and content experts among others.

The data revealed four key findings:

  • Two thirds of those surveyed had a positive or very positive sentiment toward native and just 7% of those surveyed would not recommend native advertising to a client.
  • Despite the intention to invest more in native advertising, 69% of marketers did not have a specific strategy in place for the medium.
  • Marketers prefer to use native at the beginning of the path to purchase, with particular focus on brand awareness and engagement. But respondents also consistently raised issues with connecting native initiatives to real business results.
  • Editorial formats proved most popular for native content, with online video and newsfeed placement also faring well.

*Please note that the details submitted in your form will be shared by Warc with King Content.

   
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