Insights from the Mobile Marketing Association and WARC
We recently partnered with the Mobile Marketing Association to survey 500+ client-side, agency, and technology vendor marketers in EMEA to give you a current look at the state of mobile marketing and where it’s headed.
Key insights you will take from this report include:
- Social media is the most frequently used media channel with mobile; Facebook is the most used platform
- Display and search are the most popular forms of mobile advertising. Branded content has the most potential
- Mobile video and social advertising are the focus for 2017
- Location data is at the core of mobile. The Internet of Things and smart home technologies will drive mobile growth by 2022
In partnership with: