The State of The Industry:
Mobile Marketing in EMEA 2017


Insights from the Mobile Marketing Association and WARC

We recently partnered with the Mobile Marketing Association to survey 500+ client-side, agency, and technology vendor marketers in EMEA to give you a current look at the state of mobile marketing and where it’s headed. 

Key insights you will take from this report include:

  • Social media is the most frequently used media channel with mobile; Facebook is the most used platform 
  • Display and search are the most popular forms of mobile advertising. Branded content has the most potential 
  • Mobile video and social advertising are the focus for 2017 
  • Location data is at the core of mobile. The Internet of Things and smart home technologies will drive mobile growth by 2022 

In partnership with:

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