How to use behavioral science to build new habits

Habits can explain why half of new products fail. When new behaviors—new products or services—are not adopted, the problem often lies in the failure to change existing habits or adopt new ones.

How can marketers use behavioral science to steer people to build a new habit that is sustained over time?

Fill out the form on the right for this best practice paper that lists six strategies marketers can employ to build, maintain, and disrupt consumer habits—along with five case study examples.

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