Even the best agencies don’t do their best work for every client. This can have as much to do with the marketer’s skill as a client as it does the creative talent at the agency. A great brief provides clear direction and ambition for the work, and doesn’t simply inform, but inspires the creative team.
Fill out the form on the right for a complete how to guide outlining the skills marketers need to enable their agency's creative team to deliver the best work. The guide includes where to start, seven essential tips, a checklist, case studies, and further reading.