How the best marketers get their agencies to deliver the best work

Even the best agencies don’t do their best work for every client. This can have as much to do with the marketer’s skill as a client as it does the creative talent at the agency. A great brief provides clear direction and ambition for the work, and doesn’t simply inform, but inspires the creative team.

Fill out the form on the right for a complete how to guide outlining the skills marketers need to enable their agency's creative team to deliver the best work. The guide includes where to start, seven essential tips, a checklist, case studies, and further reading.


Are you a WARC subscriber? Log-in for the full report.

Download the best practice