Download the Gunn Report FMCG Category Ranking Report 

This report looks into which FMCG campaigns, along with the agencies behind them, have performed best over the past year.

The data is based on the Gunn Report rankings—the WARC 100, Gunn 100, and Gunn Media 100—which rank the best effectiveness, creative, and media campaigns from global award competitions annually.

Download a sample of the report to discover:

  • The world's top 10 FMCG campaigns over the past year in effectiveness, creativity, and media
  • A case study on the 'Child Replacement Programme' campaign from Colenso BBDO Auckland for Pedigree—which ranked #1 for creativity and #10 for media

Pedigree - Child Replacement Programme

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Download a sample of the report