WARC Guide to Marketing in the COVID-19 recession

COVID-19 has brought an early recession and it's not like anything we've seen before.


Marketers need to be prepared not just for now, but for the long-term. 

A recession like no other needs a playbook like no other, which is why we are delivering the facts and insights to plan effectively for success. All in one place.

Download this report for:
  • 5 lessons from previous recessions
  • The COVID-19 recession: what we know so far
  • 10 actions to take today
  • Adapting adspend
  • Early lessons from China, including Nike's four-stage model for recovery
  • Opportunities for future growth
We will give you the confidence to make marketing choices that work to help you renew, revive and thrive. 

WARC Guide - Functional or Emotional - LinkedIn, FB, Twitter.jpg

 

Are you a WARC subscriber?

Download a sample PDF