WARC Marketer’s
Toolkit 2020

The definitive, evidence-based and practical guide for marketers to plan for 2020.

The Marketer’s Toolkit 2020 is not another end-of-year review. It looks at the wider marketing environment, from a societal, technological, economic, industry and policy perspective, using the STEIP ‘drivers of change’ methodology, to give you a more holistic view of 2020’s landscape, challenges and opportunities. Allowing you to put your plan in context and know where to invest and prioritise.

Built with insights from:
  • A survey of nearly 800 client and agency-side executives around the world
  • Interviews with 10 global CMOs
  • Our own analysis of the research, best practice and case studies we’ve published in 2019.
For each of the 5 drivers of change, we share:
  • Themes driven by insights from the marketing community
  • CMO commentary
  • In-depth insight into key topics
  • Recommendations and pitfalls
  • Case studies
  • Advice and tips from industry’s experts


WARC is part of Ascential: the specialist global information company that combines intelligence, data and insights to drive growth in the digital economy. We do this by delivering an integrated set of business-critical products in the key areas of consumer insight & product design, marketing and sales.

The Marketer's Toolkit 2020 was created in association with the following Ascential brands:

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