How Turner and Nielsen measured 6-second TV spots

What is the ideal length of an ad? Turner Broadcasting Co., the media group, and Nielsen, the research firm, partnered to assess the effectiveness of six-second ads, examining ads in comedy cable programming using neuroscience techniques.

Fill out the form on the right to get the inside scoop on how six-second ads can out-perform regular 15- and 30-second ads, including more insights from the Advertising Research Foundation's 2018 AUDIENCExSCIENCE conference.


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