Global Ad Trends: The pivot to e-commerce

How brands are shifting ad budgets to drive online sales

Our research shows that the ad industry will take a $49.6bn hit from COVID-19 this year, but the impact is not being felt equally across the media landscape – the explosive growth in e-commerce has drawn brands to shoppable media en mass.

This Global Ad Trends report shares key findings, including:
  • Brands are set to spend $59bn on e-commerce platforms this year
  • Alibaba controls the world’s third-largest ad business
  • Amazon’s ad business is growing 4.5 times faster than Facebook’s and 63 times faster than Alphabet’s
  • COVID-19 will result in an additional $183bn being spent online by consumers this year
  • Livestreams are growing to account for a fifth of Chinese e-commerce


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