The Adspend outlook for 2020/21

WARC Data: Global Ad Trends

We are releasing projected advertising investment by medium, format and category, alongside new media inflation and consumption forecasts in light of COVID-19.

This outlook, driven by WARC Data; the world's most rigorous and accurate benchmarks, will enable you to make effective strategic changes with confidence.

It's crucial that the data and evidence you use for media planning is from an independent source to ensure your media mix assessment is accurate.

WARC Data rigorously aggregates, verifies and harmonises data from over 100 reputable sources, including Nielsen. WARC Data’s unique insights by category, country and channel give you industry benchmarks to understand how your media mix stacks up.


Launching soon

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