Global Ad Trends: Ad Opportunities in Gaming


This month's Global Ad Trends report focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as influencers, and the potential of partnerships around e-sports. 

Download a sample report, which includes findings such as: 

  • There are 3.4bn gamers worldwide, an absolute rise of one billion over the last five years.
  • More than one in three (35%) of these are mobile-only gamers; this cohort skews female and is the main growth driver in Asia.
  • Gaming stream consumption occupies the same space as prime time TV, and two-thirds (67.5%) of 18–25 year-olds would rather play video games than watch TV. 
  • The e-sports sponsorship market is worth $543m and is growing rapidly. 

 

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