WARC Guide to E-commerce and the future of effectiveness

With e-commerce channels expected to grow by 30.4%1 – and 49% of consumers set to shop online more after the outbreak ends2 – how can you create effective e-commerce strategies to grow your business?

We know marketers are under immense pressure to rapidly create quality experiences for customers, and drive e-commerce sales, but where do you start?

WARC provides the advice, clarity and confidence you need to navigate this new world. This guide to e-commerce shares a sample of expertise and guidance from around the globe to help navigate the challenges and seize new opportunities.

1 Global COVID-19 Forecast Update, May 2020, Edge by Ascential


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