When you are overwhelmed with information sources, you need clarity and focus to navigate this new world. But marketers are under pressure to rapidly deliver sales.
The COVID-19 pandemic, and subsequent increase in online shopping has prompted a 10 year growth spurt in an eight week period.
E-commerce is prompting a rethink of the fundamentals, including the 5Ps and ‘digital availability'.
The rise of shoppable formats and e-commerce media is likely to accelerate the shift toward short-termism.
The growth of livestreaming e-commerce in China: a powerful combination of influencers, video, social and online selling.
Join Jonathan Jagard from Edge by Ascential on the significance of search
Hear from Gemma Spence of OMG Transact on digital availability
Our research shows that the ad industry will take a $49.6bn hit from COVID-19 this year, but the impact is not being felt equally across the media landscape – the explosive growth in e-commerce has drawn brands to shoppable media en mass. Take a deep dive into how brands are shifting ad budgets to drive online sales.