Infographic: The top 5 marketing challenges—and how to respond

What are marketers’ top priorities and challenges for the year ahead? We asked 600 of them at agencies and brands around the globe and distilled their responses into 5 themes:

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  • The drive for digital transparency 
  • Voice as branding's new frontier
  • The battle for customer experience
  • Redefining brand purpose
  • Taking control of customer data

If any of these challenges resonate with you, fill out the form to your right to get a snapshot alongside 3 best practices and 3 pitfalls to avoid.


To learn more, head over to the WARC Toolkit 2018 for a report summary, interview clips, and more.

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