WARC Rankings Report: Lessons from the Creative 100

What lessons can we learn from the world's most creative campaigns? 

Find out in this new report, which analyses the world's most creative campaigns to uncover trends from the latest creative strategies, and brings together insights and opinions from the creators of awards-winning ideas. 

Its basis is the WARC Creative 100, an annual ranking of campaigns based on their performance in creative competitions from around the world. 

Download a sample of the report to discover: 

  • The top 10 lists including top creative campaigns, agencies, holding companies, brands, advertisers and countries with commentary
  • An essay by Kate Stanners, Chairwoman and Chief Creative Officer at Saatchi & Saatchi on telling stories across the user experience. 
  • The full Palau Pledge campaign case study by the Palau Legacy Project through Host/Havas Sydney. 


WARC Rankings is the global index of excellence in marketing and successor to the Gunn Report.

Are you a WARC subscriber? Log in to access the report and more.

View the top 10 lists now