The State of the Industry: 2020
Mobile Marketing in India, Indonesia and APAC


This report summarises the findings of WARC's latest mobile marketing survey, conducted across India, Indonesia and the rest of APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

A few takeaways highlighted in the report are:

  • Mobile video and location data are the main focus areas for marketing professionals
  • Metrics and measurement remain the biggest barriers to growth
  • COVID-19 has made an impact but mobile budgets are resilient

 

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