Cannes Lions

Insights from the 2017 Creative

Effectiveness Lions

Download a sample of this report and read:

1. The four main themes among the award winners

Read a summary of the insights into the use of video, social, brand purpose and emotional advertising.

2. Executive Summary

An introduction to the analysis which looks at the 122 Cannes Creative Effectiveness
Lions entries published on This includes analysis of 28 shortlisted entries – which between them won 21 Creative Effectiveness Lions.

3. An interview with Jonathan Mildenhall (CMO, Airbnb)

Find out what happened in the jury room from this year's Creative Effectiveness Jury President.

4. Tips on how to win a Creative Effectiveness Lion

Simon Cook, Director of Awards at Cannes Lions shares tips for entrants and explains how the Creative Effectiveness Lions celebrate the measurable impact of creativity.


My jury and I have been talking impact. Impact, impact, impact.
Creative effectiveness is about impact.”

— Jonathan Mildenhall, Creative Effectiveness Jury President and

Chief Marketing Officer, Airbnb



Watch the highlights from a debate on brand purpose hosted by WARC and The Gunn Report in Cannes.

Are you a Warc subscriber? Log-in to read the full report

Download an extract from the report