Read a summary of the insights into the use of video, social, brand purpose and emotional advertising.
An introduction to the analysis which looks at the 122 Cannes Creative Effectiveness
Lions entries published on warc.com. This includes analysis of 28 shortlisted entries – which between them won 21 Creative Effectiveness Lions.
Find out what happened in the jury room from this year's Creative Effectiveness Jury President.
Simon Cook, Director of Awards at Cannes Lions shares tips for entrants and explains how the Creative Effectiveness Lions celebrate the measurable impact of creativity.
My jury and I have been talking impact. Impact, impact, impact.
Creative effectiveness is about impact.”
— Jonathan Mildenhall, Creative Effectiveness Jury President and
Chief Marketing Officer, Airbnb
Watch the highlights from a debate on brand purpose hosted by WARC and The Gunn Report in Cannes.