CX: Online to offline

Part of the Marketer's Toolkit 2019

Customer experience (CX) is the complete set of connections and interactions that a customer has with a brand, both online and offline. 

While modern CX work focuses on sophisticated CRM and other data-driven systems, there is often a gap between digital and 'real-life' experience. Nowadays there is a growing desire from brands to ensure that offline experiences live up to expectations built up in digital ecosystems.

Download your complimentary report sample by filling in the form to find out:

  • Four key takeaways on CX 
  • An overview of why offline experience will matter as much as online in 2019
  • Insights from Abbie Walsh, Managing Director, UK and Ireland, Fjord on how digital and physical interfaces are becoming ever-more integrated 

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