2018 IPA Effectiveness Awards: Insights from the winning campaigns 

The IPA Effectiveness Awards is one of the global advertising industry’s most rigorous awards schemes, celebrating advertising that has demonstrated a clear return on investment. So what made this year's winning entries stand out? What lessons can be learned from them? 

This WARC report identifies common themes and trends from the 2018 winners

Download a sample to access: 

  • 4 themes that the winning campaigns had in common 
  • A chart that will help you understand why emotion is the lead creative strategy 
  • A piece by Neil Godber (Head of Planning at JWT) sharing his insights on the evolution of effectiveness
  • A case study on Audi's ‘Beauty and Brains’ campaign through Bartle Bogle Hegarty, which won the Grand Prix 


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