[Recordings] WARC Talks 360: E-commerce and the future of effectiveness

COVID-19 has accelerated e-commerce growth globally, prompting a rethink of the fundamentals, including ‘digital availability'. 

In an age of almost limitless choice, we're bringing together expert contributors for their advice on how to best navigate this shift in strategy.

Register to view recordings of all three webinars.

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The first half of 2020 shined a spotlight on the significance of online search, but the dynamics of search optimization have long been essential ingredients to a winning eCommerce strategy.  Hear from Jonathan Jagard as he explores the eCommerce landscape.

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In today’s current climate, there’s no denying that eCommerce is big business. So, how can you grow your brand online in such a competitive landscape?  In this session, Gemma Spence will provide an overview of how brands can improve their digital availability, from retail readiness to digital content excellence and media capabilities.

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As cautious consumers continue to focus time and money on online shopping, how can brands keep pace the fast-changing waters of digital commerce while staying true to brand and mission? Join as Melanie outlines how brands can use compass planning to build a strong brand resilient to turbulence and change. Alex then provides insights on how we can apply this approach to Asia’s e-commerce landscape and create effective marketing.


Register to watch our webinars on demand