Toolkit 2017 - Effectiveness in the Digital Age

Watch this Warc Webinar

In the recording of this Warc Webinar, you'll hear Les Binet (Head of Effectiveness, adam&eveDDB) share insights into how to strike the right balance between close targeting and mass reach, and between short- and long-term strategies, focusing on:

  • The causes of marketing effectiveness
  • Short-termism and how it has undermined the link between creativity and effectiveness
  • The role of TV and digital channels

 Effectiveness in the Digital Age

    
Warc.com has everything you need to know to improve the effectiveness of your advertising and media investment. Let Warc connect you to proven approaches so you can improve advertising ROI and grow your business. Warc: When you know, you grow.

Download the webinar