Shopper Marketing: Purchase Journeys, Behaviours and Pre-Triggers
Watch this WARC Webinar
In this WARC Webinar Jonathan Dodd and Matt Robins from Geometry Global, along with Richard Bradford from MEC UK, shared their insights on understanding buyer's behaviours and their signals and identifying hidden opportunities within the purchase decision journey.
Watch the webinar to discover:
- How to make the most of earlier communication within your brand’s purchase journeys
- How data signals can help identify the pre-triggers for purchase
- Three behavioural typologies involved in most purchase decisions
- Implications for brands - category drivers, barriers and associated behaviours