The Programmatic Primer: A Marketer’s Guide to the Online Advertising Ecosystem
Join this special presentation by Ted McConnell, Principal, Ted McConnell Consulting, LLC; and former head of digital marketing innovation at Procter & Gamble.
Despite the rapid growth of programmatic advertising a recent study found that only 23% of marketers understand and use programmatic buying (AdAge, March 31, 2014). Yet companies who create the right partnerships, measurement, and data for programmatic see significantly improved marketing results. This webinar will help advertising buyers understand what programmatic is from the buyer’s perspective and why and how it should be used. Attend this webinar and take away:
Ted McConnell, author of The Programmatic Primer, a Warc exclusive, will present from his vast experience including 15 years presiding over Procter & Gamble's digital marketing efforts. Ted's passion for the online advertising ecosystem arises from the basic idea that if companies use the tools of digital marketing in ways that truly serve the consumer, that Consumers, Advertisers, Agencies, and Media Suppliers all come out ahead.
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