The Programmatic Primer: A Marketer’s Guide to the Online Advertising Ecosystem

Join this special presentation by Ted McConnell, Principal, Ted McConnell Consulting, LLC; and former head of digital marketing innovation at Procter & Gamble.

Tuesday, June 17, 2014
11:00am - 12:00pm EDT
4:00pm - 5:00pm BST
Following the live event, all registrants will receive a link to a
recording of the Webinar for on-demand viewing.

Despite the rapid growth of programmatic advertising a recent study found that only 23% of marketers understand and use programmatic buying (AdAge, March 31, 2014). Yet companies who create the right partnerships, measurement, and data for programmatic see significantly improved marketing results. This webinar will help advertising buyers understand what programmatic is from the buyer’s perspective and why and how it should be used. Attend this webinar and take away:

  • The benefits of programmatic and how it works 
  • Step by step advice on how to use programmatic 
  • Understanding of the frailties of programmatic and how to fix them
  • Comparisons and differences from TV buying
  • Clarity on confusing acronyms

Ted McConnell, author of The Programmatic Primer, a Warc exclusive, will present from his vast experience including 15 years presiding over Procter & Gamble's digital marketing efforts. Ted's passion for the online advertising ecosystem arises from the basic idea that if companies use the tools of digital marketing in ways that truly serve the consumer, that Consumers, Advertisers, Agencies, and Media Suppliers all come out ahead. helps you grow by introducing you to the proven approaches behind the world's most effective advertisers. Warc: When you know, you grow.