Dr. Robert Heath (Associate Professor of Advertising, University of Bath School of Management)
David Brandt (EVP - Advertising Effectiveness Strategy, Nielsen)
This Warc Webinar brings Dr. Robert Heath, one of the industry’s seminal thinkers on the role of emotion in advertising, together with David Brandt, a leading practitioner of advertising research, with broad and deep experience of the measurement of response to advertising.
Together, they’ll identify what makes for an effective creative ad by examining the role of creativity in driving that success. The webinar will use famous ads such as the John Lewis Christmas campaigns as well as select ads from other categories.
Join us for this complimentary webinar on Thursday 17th November 2016 at 3pm GMT / 11am EST.
All registrants will receive a link to a recording to the webinar.