Warc Webinar

Beyond boring briefs: How to inspire great work
Wednesday, August 10th
11:00am EDT / 4:00pm BST

“Briefs are boring. And they all look the same - but why? For businesses who claim to help companies think differently, there's practically no differentiation in our processes or artifacts.”
Faris Yakob, Founding Partner of Genius Steals

Templates help guide thinking, but writing a brief is a creative act. How we brief is as important as what we say in the brief. 

In this Warc-Genius Steals webinar you will learn:

  • Why are all briefs the same and what can you do about it?
  • What’s the difference between a client brief, a creative brief, a media brief, a digital brief and a PR brief? Can one integrated marketing brief inform them all? 
  • How do briefs encode beliefs?
  • What tools, beyond the brief itself, can lead to better thinking?

Not able to tune into the live webinar? All registrants will receive a link to the recording of the webinar.

    
Warc.com has everything you need to know to improve the effectiveness of your advertising and media investment. Let Warc connect you to proven approaches so you can improve advertising ROI and grow your business. Warc: When you know, you grow.

Join us for this Warc Webinar