Lessons from the 2019 WARC Awards: Effective Content Strategy Report

Trends for effective content marketing

Key themes from some of the world’s most original marketing thinking. Every year, we launch a global search for next-generation marketing effectiveness with the WARC Awards.

The Effective Content Strategy category rewards branded content strategies that can demonstrate a business outcome. Including evidence of how a content strategy – as opposed to a traditional advertising strategy – has helped a brand achieve business goals.

This year's key themes:
  • Content needs long-term commitment to be effective
  • Content resonates with younger audiences
  • Real-world components help make content distinctive
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The sample of the full report includes:
  • Executive summary of key themes and what these mean for you as a brand, media owner or agency.
  • Commentary from jury chair Namita Mediratta, Global CMI Director, Content Centre of Excellence, Unilever about how content, not advertising, will shape the future
  • Case summary of Whiskas' gold-winning 'K.I.T'
“We’ve analysed the successful case studies to uncover the most important insights that marketers and their agencies can draw on to help when planning future content strategies.”
- Lucy Aitken, Managing Editor, Case Studies, WARC


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