Trends for effective content marketing
Key themes from some of the world’s most original marketing thinking. Every year, we launch a global search for next-generation marketing effectiveness with the WARC Awards.
The Effective Content Strategy category rewards branded content strategies that can demonstrate a business outcome. Including evidence of how a content strategy – as opposed to a traditional advertising strategy – has helped a brand achieve business goals.
This year's key themes:
- Content needs long-term commitment to be effective
- Content resonates with younger audiences
- Real-world components help make content distinctive