Trends for the effective use of brand purpose
Key themes from some of the world’s most original marketing thinking. Every year, we launch a global search for next-generation marketing effectiveness with the WARC Awards.
The Effective Use of Brand Purpose category is for those marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
This year's key themes:
- Brands are putting purpose at the centre of their growth strategy
- Investing in purposeful partnerships pays off
- Eschewing gender stereotypes typifies a modern brand