WARC Webinar: Shopper Marketing – Purchase Journeys, Behaviours and Pre-triggers

Thursday 28th September

3pm British Summer Time / 10am Eastern Daylight Time (US) 

Presented by:
Jonathan Dodd (Chief Strategy Officer, Geometry Global)
Matt Robins
(EMEA Planning Director, Geometry Global)
Pete Buckley
(Head of Strategy, MEC)
Richard Bradford (Group Strategy Director, MEC UK)

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How should brands be communicating with consumers at key moments in the
path to purchase? And when can you reach customers yet avoid inflated media costs and fierce competition? Regardless of the stage of the customer journey or purchase decision, it is vital to understand buying behaviours and their signals. Register for this WARC webinar on shopper marketing to find out about the hidden opportunities within the purchase decision journey, such as: 

  • How to make the most of earlier communication within your brand’s purchase journeys
  • How data signals can help identify the pre-triggers for purchase
  • Three behavioural typologies involved in most purchase decisions
  • Implications for brands - category drivers, barriers and associated behaviours
Join us on Thursday 28th September at 3pm BST / 10am EDT. Please feel free to invite the rest of your team to register for the webinar too.


Not able to tune into the live session? Not to worry - all registrants will receive a link to the recording of the webinar so please register for a recording if you’re unavailable for the live webinar.

Join us for this WARC Webinar