Why Millennials Buy: A Neuroanalytics Approach to Marketing

Thursday, June 15
11am Eastern Daylight Time (US) / 4pm British Summer Time

Presented by:
Mike Adamson (Customer Experience Strategy, Merkle Inc.)
Rives Martin (Senior Analyst, Consumer Insights & Strategy, Merkle Inc.) 

Millennials are a hot target for marketers, but are notoriously intolerant for inauthentic or irrelevant advertising—so how do you cut through the noise and craft messaging that will gain the attention of this elusive generation?

While conducting Neuroanalytics™ studies in five distinct product categories, researchers at Merkle found a recurring theme in millennials’ purchase decisions: 48% are more motivated than older generations to purchase products that ignite social status.

Join WARC and Merkle experts to learn:

  • About a psychology-driven statistical approach to understanding purchase motivations
  • Five different ways millennials subconsciously seek social recognition when buying
  • A new way to target and activate critical audiences and maximize marketing spend

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