How is the role of the agency strategist evolving? WARC interviewed 75 senior agency planners and strategists from around the globe to find out what’s changing, what challenges lie ahead, and get guidance on building the planning team of the future.
In this excerpt, you'll get four key takeaways from the survey results and essays from industry experts, including:
Co-Founder, Chapter SF
Why planners need to break the chains of specialisation
Joint Chief Strategy Officer, AMV BBDO
How strategists can move ‘upstream’
Head of Strategy & Innovation, DDB Group Hong Kong
Three skills to look for when hiring a planner
Watch the highlights from WARC's Future of Strategy session at the Cannes Lions Festival of Creativity where Suzanne Powers (McCann Erickson), Sue Unerman (MediaCom), and Lucy Jameson (formerly Grey London), discussed findings from this report.