Read WARC's Future of Strategy Report

How is the role of the agency strategist evolving? WARC interviewed 75 senior agency planners and strategists from around the globe to find out what’s changing, what challenges lie ahead, and get guidance on building the planning team of the future. 

67% of planners

In this excerpt, you'll get four key takeaways from the survey results and essays from industry experts, including:

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Gareth Kay
Co-Founder, Chapter SF
Why planners need to break the chains of specialisation

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Bridget Angear
Joint Chief Strategy Officer, AMV BBDO
How strategists can move ‘upstream’

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Andreas Krasser
Head of Strategy & Innovation, DDB Group Hong Kong
Three skills to look for when hiring a planner

Video

Watch the highlights from WARC's Future of Strategy session at the Cannes Lions Festival of Creativity where Suzanne Powers (McCann Erickson), Sue Unerman (MediaCom), and Lucy Jameson (formerly Grey London), discussed findings from this report. 

 

Download an excerpt from the report