This article looks at the recent trend of Pokémon GO, a mobile game that blends real-life environments with digital components such as sound and animation, and that is predicted to be a tipping point for augmented reality technology. Read this Trend Snapshot to get:
An explanation of the game, stats on the success it's achieved, the reasons to be optimistic as well as some words of warning
Examples of leveraging Pokémon GO from McDonald's and Stonyfield as well as examples of using AR from T-Mobile and fantasy series "Shadowhunters"
Expert insight from Michael Koziol (President, Huge - Atlanta) and Rachael Lonergan (Head of Strategy, Foundation)
The debate around where this trend might lead, how different brands can work in the augmented-reality arena and whether this could become the "new normal"
How you can start planning an augmented-reality strategy for your brand