Martech: 2018 and Beyond

Download insights into the UK and US markets

How big is the marketing technology market and what does it look like?

That's the question WARC and Moore Stephens set out to answer in our recent survey of more than 500 brands and agencies based in the UK and the US. Our results confirm that the marketing technology industry is growing: brands plan to use tools more, but 50% also report not having the tools they need.

Download a summary of the survey results to discover four key takeaways:

  • The value of the martech market in the UK and US
  • The proportion of marketing budgets spent on martech
  • How much martech budgets are expected to increase in the next year
  • The tools brands are looking to use most

 The full report is available to WARC clients. If you're not currently a client but want to find out how you can get access to the report or more content like it, talk with one of our team: www.warc.com/demo.

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If you are a WARC subscriber, log in to access the full report.

Download the survey findings