Most read by advertisers in September 2016

Read 'How to set marketing metrics effectively'

With the wide range of metrics available today, it can be difficult to decide which is appropriate to understanding the effectiveness of any marketing action. 

This Warc Best Practice article proposes a simple approach to metric selection, suggesting five questions marketers should ask to help decide. Better understand how and when marketers should use three of the more common metrics: Customer Lifetime Value (CLV), Net Promoter Score (NPS) and awareness.

Download the article to read what your peers read most on Warc this September.

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