November 2019

Global Ad Trends


Want a way to stay up to speed on what is happening in the dynamic media marketplace? WARC Data brings you monthly reports with media analysis, media intelligence and the latest facts and figures on the global ad market. In this edition, the focus is search.

Fill out the form on the right for a report excerpt that includes key findings such as:

  • 3.5% conversion rate for mobile search ads on Google
  • 9.6% rise in global search spend this year, to $135.9bn
  • 19.0% online purchases that begin with a search engine
  • 22.0% search’s share of all advertising spend
  • 45.8% search’s share of internet advertising spend, on a par with 2009 levels
  • 48.9% share of North American marketers with no plans to leverage voice search capabilities next year



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