Sports Sponsorship Investment

WARC Data: Global Ad Trends (January, 2020)


Want a way to stay up to speed on what is happening in the dynamic media marketplace? WARC Data brings you monthly reports with media analysis, media intelligence and the latest facts and figures on the global ad market. In this edition, we share key trends for investment in sports sponsorship.

This sample report includes insights such as:

  • Spend on sports sponsorship is expected to rise 5.0% this year to reach $48.4bn worldwide – the strongest growth in a decade.
  • 85% of e-sports fans either delete cookies, use private browsing windows or block ads, so sponsorships can provide brands with a path to this hard to reach, engaged and enthused audience.
  • One in four practitioners has no confidence at all in measuring business return from sponsorships – up from one in five in 2018

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