The Programmatic Primer: A Marketer's Guide to the Online Advertising Ecosystem

Written and curated by Ted McConnell, former head of digital marketing at Procter & Gamble, The Programmatic Primer helps advertisers:

  • Explore the roles of different players in the complex online advertising ecosystem
  • Get inspired by best practice case studies
  • Review expert commentary from the industry's leading thinkers

If you want -- or need -- to better understand programmatic advertising, this is a must-read.


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