Download Cannes Creative Effectiveness Lions: An Analysis of Entries to the 2014 Awards

Did you know television's dominance as a media channel of winning campaigns took a dramatic turn this year with only 58% of the shortlist using TV compared to 83% last year?

Read this report for more insights based on Warc's exclusive analysis of 80 entries to the 2014 Cannes Creative Effectiveness Awards. The report covers:

  • Actionable intelligence on campaign trends with respect to media channels, objectives, creative strategies and reporting metrics
  • A review of the winners, shortlist and other key cases
  • Impressions and insights from judges